Begin with the use occasion
Portable daily routines may favor capsules, tablets, gummies or sachets. Drinks, powders and jellies can support a more visible preparation or consumption experience.
Check ingredient and serving constraints
Ingredient properties and target serving size affect what can fit into a capsule, tablet, gummy, drink or powder. Technical feasibility should be reviewed before design is finalized.
Consider taste and texture early
Formats that expose ingredients to taste require flavor work. Masking, sweetness, acidity and texture can influence formula and sample rounds.
Match packaging to the channel
Retail shelves, e-commerce shipping, travel and food-service channels create different needs for protection, weight, presentation and unit count.
Compare the complete project
Do not select a format on unit price alone. Include formula work, packaging, testing, logistics and the experience expected by the target customer.